Too many brands fail to align data, privacy, and analytics. But the risks are huge for organizations that continue to neglect their siloed customer data management practices.
The privacy wars have started. In the latest hit to marketing as we’ve known it, Apple shared a fast-approaching deadline of “early spring” for when it will impose new restrictions on how tech companies, publishers, and brands can collect data using its Identifier for Advertisers (IDFA). Getting customer data management right is now the new competitive advantage for brands.
Join us Thursday, February 25 at 1:30 p.m. EST as Ad Age Studio 30 Editor John Dioso sits down with Steve Silvers, Neustar’s senior VP of product and GM of customer experience, and guest speaker Joe Stanhope, VP and principal analyst with Forrester’s B2C marketing team, to talk about the revealing findings of a newly-published Forrester thought leadership paper commissioned by Neustar, Transforming Customer Data Management: Bridging the Gap Between Consumer Privacy and People-Based Marketing. The panel will also discuss the role identity plays in solving common data management and marketing analytics challenges.
How to tune in: Once you RSVP, details will be sent in your confirmation email.